Decathlon

Join “Supported by Decathlon”, a venture client and resource sharing program with Startups aiming to make sport accessible to the many through digital solutions.

At Decathlon we want to make sport and its benefits accessible for the many.

In this context, athletes have needs that require technological and digital solutions.

To respond to those needs, at Decathlon we will join forces with startups to go further and faster in these digital solutions.

That is why we have created the Decathlon Open Innovation initiative, the umbrella under which all collaboration programs with startups will be grouped. Within this initiative, the first program we launch is called “Supported by Decathlon”.

A program aimed at SportsTech startups that offer digital solutions and are in a early growth stage

The program lasts for 4 months and will begin in September 2021

The selected startups will count on Decathlon resources to support their development

What are we looking for?

Why Decathlon?

Which are the challenges?

What are we looking for?

The startups that apply to the program must meet the following characteristics:

COMPANY CREATED & IN EARLY GROWTH STAGE

2 FULL TIME FOUNDERS MINIMUM

TRACTION AND METRICS

SHARES THE DECATHLON SENSE

STARTUPS FROM ANY COUNTRY

SPORT TECH DIGITAL SOLUTIONS

SOLUTIONS FOR OUR CHALLENGES

YOUR CLIENTS ARE COMPANIES OR INDIVIDUALS

*You should not apply to the program if:

Your solutions is / needs hardware

Your solution or business model is not scalable

You are not SportsTech related (retail / ecommerce related solutions will not be accepted)

Your startup offers a physical sports product of any kind or manufacturing materials for sports apparel or products

Why Decathlon?

The leader in the Sports industry. We want to make sports accessible for the many

Together we can do it.

MEETING / MENTORING

Once a month, we will invite you to our facilities and you will meet our management team doing sports activities together and working in our offices. You will receive the know-how and advice of our Decathlon team experts in order to help you improve your business areas (Data, Financial Strategy, Team, Marketing, Omnicommerce, UX / UI…)

PROOF OF CONCEPT

You will be able to carry out a proof of concept of your solution in the most suitable space of the Decathlon ecosystem (stores, marketplace, app…). Depending on the test results, your startup could become a Decathlon provider or adopt other forms of collaboration

DISTRIBUTION / DIFFUSSION

You will get visibility through Decathlon Spain channels: stores, employees, marketplace, app…

EXCLUSIVE BADGE

You will have a bond with the Decathlon brand through the “Supported by Decathlon Badge”, an exclusive quality stamp that demonstrates and validates your potential.

*More information

The “Supported by Decathlon” program does not include a capital investment by Decathlon for the selected startups.

This is an Equity free program. The selected startups will have the opportunity to count on Decathlon as a corporate partner without having to lose equity for it. We believe in the founding teams and we bet on them with total confidence.

Which are the challenges?

How can we create an ecosystem of solutions connected to each other that facilitate accessing, practicing, improving and sharing your sport? Your startup can be part of this ecosystem if it solves any of these objectives:

(A) Accessing your sport more easily, wherever you are or eliminate entry barriers. For example, accessing sports facilities, discovering new sports, practicing sports from home, preparing trips / events related to your sport…

(B) Practicing and improving your sport by connecting with other people, finding the right material or analyzing performance. For example, looking for sporting events, connecting with sports professionals, analyzing your training history and improving your performance metrics…

(C) Sharing your sport with your friends or to help other athletes. For example, social platforms to share experiences, routes, tips, sports equipment…

How can we help amateur sports centers (clubs, teams, gyms, etc.) to improve their internal management and the relationship with their players / members? Your startup can be part of Decathlon’s offer to amateur sports centers … if it responds to any of these objectives:

(A) Improve internal management: Solutions to facilitate the internal administration of the amateur sports center, tools to find sports professionals (nutritionists, coaches, physiotherapists …), solution for the management of tournaments and activities, software for the management of material and equipment or for the sale of own kits / merchandising.

(B) Improve the relationship with its players / members: Marketing or communication tools for the amateur club, digitization of the sports offer (OTT, virtual / mixed reality, training from home …), Software to manage and share content created by the sports center and its members.

* What we are not looking for:

We are not looking for solutions related to retail or ecommerce

We are not looking for solutions that require hardware (except smartphone or smart watch)

We are not looking for physical sports products of any kind nor manufacturing materials for sports apparel or products

PROGRAM

STAGES

OPEN CALL

APPLICATION DEADLINE

FINALISTS SELECTION

SOUTH SUMMIT 2021 AND WINNERS

PROGRAM START

PROGRAM CLAUSURE

FAQ

All the information

Is the “Supported by Decathlon” an acceleration / incubation program?

Where is the Supported By Decathlon program located?

What about money? Do you buy our technology or do you invest? How much?

What happens after the program?

My Startup offers physical sports products or manufacturing materials for sports apparel or products, Can I apply?

What is a Venture Client? How is it different to Venture Capital?

What is the application deadline?

What language should I use for the application? What language is used in the program?

What startups are you looking for and what are the Must Haves to partner?

When and how can my startup apply?

My Startup is not SportsTech, can I apply?

What happens during the program? How long is the program?

Partners
APPLY